5 Things Holding Your Website Rankings Back

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It is very tough to get your website ranking on Google. It can be more difficult to improve your position on SERP.

You have come with your brand new website with beautiful UI UX, with good engaging content, and you’re ready for an influx of visitors to start connecting with and eventually convert.

So, everything looks good. In actuality, however, your site is not positioning on its targeted keywords or any other keywords. 

While SEO might seem quite easy – write engaging content and build quality backlinks, but the actual practice of SEO can be significantly more complicated. There are competitors, complex ranking, and variables like age, relevance, and engagement to consider.

To rank your website on Google is adequately hard. And if you are in a competitive space, it can be more difficult to improve your position on SERPs. Indeed, even with the ascent of social media, organic search is as yet a critical site traffic driver, and it’s not disappearing at any point soon. That’s why it is important to improve the ranking on Google so that your audience can find you more easily than your competitors. 

Why website may fail to rank

There are many reasons why a website may fail to rank. Some aren’t sufficient to transcend their competitors. At the point when you’ve recently launched your site, it’s barely noticeable these elements and wonders where you’re turning out badly. To ensure business and website success, It is important to gather a digital marketing team. As a quick solution, we’ve recorded the most widely recognized reasons your site isn’t positioning, just as approaches to fix your SEO, beat the competition, and become a high-ranking success. 

However, the optimization of your site is more difficult, and it is very obvious to miss some SEO errors that may not be immediately visible. The main cause of your poor Google ranking is most likely hidden SEO errors. 

The following is a glance at 5 of the most well-known SEO mistakes website developers and content editors are frequently willfully unaware of blunders you ought to keep away from no matter what.

  1. Poor Content Quality / Duplicate Content 
  2. Poor Quality Backlinks
  3. Unclear Search Intent
  4. Poor Technical SEO
  5. Poor On-page Optimization

Poor Content Quality / Duplicate Content

High-quality content is an important aspect of your website rankings. With the quality content that your audience wants, you cannot improve the rank of a website on Google or SERPS. SERP needs quality over quantity. When you are just simply creating content that is not fulfilling customer needs, answering their questions, or offering any value, you’re creating content just for the sake of it. Making thin content material or content material that doesn’t thoroughly satisfy what a customer is searching for is a surefire strategy to see your site rankings stay low. If you are going to share your knowledge, experience, or tips on any particular topic, it is necessary to introduce every visitor and SERPs that you’re an expert on the topic. 

Google is in the business of organizing world data and it is super efficient at making money. If your content is simple and short, it probably won’t be significant enough for Google to see it as a proper up-to-date result for your target keywords. In fact, there is no point in posting an article that is less than 200 words, because Google knows it doesn’t give much value to your site visitors. Google has a healthy appetite, and content with lots of substance usually outperforms thin, light content that doesn’t provide very much value. 

While creating high-quality content it is advisable to analyze what your competitors are writing. Increasing traffic is not only about creating pages but creating high-quality content that increases time on the page, lowers bounce rate, and provides insightful content for the users. Provide informative, knowledgeable, and helpful, and unique content that can improve your position on SERPs.

Content Material & Key Phrase Focus

While creating a content focus on placing the right keywords at the right place. Your business may deal with more than one space of lending, like a car loan. You wouldn’t make a landing page that is common and about car and auto lending; your landing page would almost certainly make reference to you doing both, yet your landing page or particular blog would be focused on a single topic.

Good copywriting that includes both short and natural keywords is key to boosting your rankings, allowing you to humanize your brand while creating a better customer experience.

Content Material Construction

Include subheadings with related and targeted keywords to improve the quality of your content. To attract extra search traffic, use H1, H2, and H3 subheadings to target varieties of the keyword. If you are writing 500 words of unique content and your competitors are writing 2000+ words of content, grow your piece so it beats every one of them in quality, detail, and length. 

By utilizing a purchaser persona and making your content in light of an individual, instead of a web index, you’ll have a far more prominent possibility of your content being consumed and shared, making backlinks that will improve your website positioning. Determining topics and target keywords for landing pages is the most ideal way to structure your content


Unclear Search Intent

Search cause may be defined as the purpose of a user’s search. That is a well-known definition, however, it could be broken down into four varieties of search intent:

  • Informational Intent – It is one of the most common search intents, as searchers can look for extra info on a specific topic, or look for answers to a number of questions. It could be about a person, product, or business. Instance: “best sports shoes”
  • Navigational Intent – Customers intend to navigate to a specific website or web page. Instance: “Adidas sports shoes category”
  • Business Intent – Before taking a buying action, searchers examine their choices about product, service, person, or brand. This search intent is used to investigate and compare something. Instance: “Sport shoe comparison”
  • Transactional Intent – Customer searchers are in the buying mood and looking to make a purchase. This could be a subscription, product, or service. Instance: “Buy new Adidas sports shoes”

If your business is a car accessories store, your site must provide the content that users are looking for. For example, people who are searching for “house cleaning products” or “house cleaning products near me” may also absolutely be seeking out a store that sells these types of products. 

Your web page ought to have the right content material and optimization for such phrases while offering other worthy information. If the question moves to a focused term “vacuum cleaner,” and also you promote the product, you need to have content that displays your customers’ wishes.

However, if you’re a gardening blog and also you’re offering “best house cleaning tips” or “best vacuum cleaner tips,” your approach may be one-of-a-kind. You could be identifying the information intent a consumer is searching for. They want to discover different ways or the best way to clean the house.


Poor Technical SEO

Technical SEO is an essential element when it comes to your website ranking on Google. If your website is not technically sound, you can run into trouble. Your representation on the SERP may be impacted whether or not it’s a crawlability issue or lacking important factors. Technical SEO is within your hands that needs technical skills to improve organic rankings. Few important elements include crawling, indexing, rendering, Page speed, and website structure. Factors that can affect your technical SEO include URL structure, site architecture, redirects, sitemap, Robot.txt, site errors, link building, and many more.

Below, we’ll tackle a few key aspects of technical SEO that need to be running smoothly for your site to be properly read and understood by search engines: 

  • Site Structure
  • XML sitemaps
  • Robot.txt File
  • Page Speed & Loading Time

As for a more comprehensive approach to improving your technical SEO, be sure to read Why Technical SEO is important & How to improve it.


Poor On-page Optimization

On-page search engine optimization is prime to make your website easily visible. You must be sure that your page(s) are properly optimized for a target keyword, provide worthy information to customers, and have fast loading speeds. You need to make sure that your site and pages are optimized. You won’t be pleased with the outcomes of your ranking on Google if your website is underneath-optimized for what your website is about. 

If your website has sturdy backlinks and content material that’s applicable to its target key phrases but isn’t ranking, it may be due to poor on-web page optimization. Many web developers and content writers are not updated with Google’s frequent warnings and suggestions about the importance of maintaining page load speed, causing many website rankings to drop, and fewer visitors every day.

For keyword optimization, right here are a few key spots on each web page that you want to be aware of. In our guide to optimizing for seeking after launching a brand new site, we listing actionable approaches to provide your website effective title tags, meta descriptions, and the right shape for on-web page SEO:

  • Meta Title:- If you need your meta title to be fit inside the SERP and no longer be reduced off, it’s usually about 50-70 characters. So, write what you want to make certain Google is aware of your target keyword and what the web page is about. So, select what’s first-class for you! 
  • Meta Description:- Meta Description must not be longer than 150-160 characters. Meta descriptions encourage people to click through to a webpage, boosting its authority and helping your page to rank better for unique and certain keywords.
  • Header (H1, H2, H3, etc.):- Your header tags are normally comparable lengths in your title tags. Use at least three header tags H1, H2, and H3 to optimize on-page SEO. These header tags tell Google what your page is about and index it properly.
  • Content:- URLs must be about 50-100 characters long. Your content wishes to be well-optimized for users and search engines like google. If you understand what the SERPs are displaying for a specific keyword or query, then you may better create content that allows users to locate what they may be searching out. You need to stick to the main keyword with a few secondary key phrases that help your target
  • Alt Tags:- Alt tags with the target keyword can actually increase your website’s search ranking. They need to be short (no longer than 3 to 6 words), point out the web page subject matter, and be as real as feasible.

Poor Quality Backlinks

The backbone of the successful content is Backlink. Your website might not rank for its target keywords due to a guide or algorithmic penalty. 

Google is keenly aware of black hat search engine marketing practices like personal weblog networks, paid hyperlinks, spam links, and hacked links. One you ranked your website for its target keywords or doesn’t, or it ranks deep in the third or fourth web page despite having a better link profile and on-page content than its competition, So this problem could be a guide or algorithmic penalty.

Having a quality backlink portfolio from reputable resources will benefit your web page in the long run; This will be considered as added value and will help you in your quest to improve your website position. It is advisable to analyze what your competitors are doing for backlinks and if there are any which you need to check out trying to “take” from them.

So, generally, links are an essential search engine marketing ranking sign. There are 3 varieties of links to consider:

  • Inbound Links – Inbound link means links come to your site from another site. Google prefers quality inbound links over quantity. Links that come from high-quality websites are lots better for your ranking than links that come from lower-quality websites.
  • Outbound Links – This link is the one way that visitors and SERP like google and yahoo can find useful content. They are important because they are able to improve organic visitors, build trust, or even facilitate relationships with other businesses
  • Internal Links – Internal Links are any link that comes from one page to another page within the website. This can help tie pages with each other for Google and visitors. This link is very useful for visitors to find the content and navigate the website. Therefore, high-quality internal links are important to improve your website ranking.

To check your website’s backlink portfolio, you can have a quick view of the Backlink Analytics Tool.

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Vishal Patel

Vishal Patel

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